RJDM partnered with Cambridge Cognition to create a series of animations designed to communicate complex clinical and scientific information to healthcare professionals, researchers and the global media. The Prevalence of Dementia animation formed part of a wider campaign promoting the CANTAB mobile platform and helping raise awareness of the growing impact of dementia worldwide.
Where it made a difference
The animation helped support awareness of dementia prevalence while promoting Cambridge Cognition's innovative CANTAB mobile platform. By making complex healthcare information more engaging and accessible, the campaign helped strengthen communication with medical audiences and contributed to wider discussions around cognitive assessment and dementia research.
What we helped solve
Dementia prevalence is a complex and highly important healthcare topic. Cambridge Cognition needed a way to communicate key statistics, research insights and the value of their digital assessment tools in a format that was engaging, accessible and suitable for international audiences.
What we delivered
As part of a four-animation series, RJDM produced a dynamic promotional film combining 2D motion graphics, 3D animation and visual storytelling. The animation transformed clinical data and technical concepts into a compelling narrative that could be easily understood by medical professionals, stakeholders and members of the press.
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