My PICU Story - Addenbrooke's Hospital, Cambridge University Hospitals
NHS Foundation Trust I App | System | Colouring Book
My PICU Story is a digital health initiative designed to support families whose children have experienced a stay in a Paediatric Intensive Care Unit (PICU). Working alongside clinicians at Addenbrooke's Hospital, the project aims to provide families with personalised information, educational resources, and ongoing support throughout their journey.
Where it made a difference
Created a clear digital vision for supporting families through the PICU experience while providing a foundation for future research, personalised interventions, and wider NHS adoption. The project continues to support funding applications and the development of a scalable family-centred digital health platform.
This feels much closer to the style and length of the Numpties example while still giving enough weight to the fact it's an NHS innovation project.
What we helped solve
Families navigating a PICU admission often receive large amounts of information during an extremely stressful and emotional time. The challenge was to create a digital solution that could improve access to information, provide ongoing support, and help families better understand and engage with their child's care journey.
What we delivered
Brand development, logo design, user experience design, wireframing, application planning, family-centred user journeys, educational content concepts, children's engagement materials, and a scalable digital platform strategy designed to support future NHS deployment.
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