RJDM partnered with Centro, now part of Transport for West Midlands, to create an engaging animation promoting the benefits of cycling as part of a wider public awareness campaign. The project aimed to encourage more people to consider cycling as a practical, healthy and sustainable way to travel across the West Midlands.
Where it made a difference
The campaign helped raise awareness of cycling as a viable transport option and supported wider initiatives focused on healthier lifestyles, reduced congestion and sustainable travel. Through animation and storytelling, complex behavioural messages were delivered in a simple, positive and engaging way.
What we helped solve
Encouraging behavioural change requires more than facts and statistics. Centro needed a creative way to communicate the personal, environmental and financial benefits of cycling while capturing attention and motivating audiences to think differently about their daily commute.
What we delivered
RJDM developed a vibrant animated film that combined character animation, motion graphics, 3D and storytelling to bring the campaign to life. The animation transformed key campaign messages into a memorable and engaging experience that was accessible to a broad public audience.
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