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      <video:description>RJDM supported Jaguar Land Rover&apos;s Global Apprentice Programme with a connected suite of creative and digital communications spanning animation, film, print, web and social media. Rather than treating each item as a standalone asset, we created a flexible visual system that could communicate consistently across channels, audiences and international markets while remaining firmly within the Jaguar Land Rover brand.</video:description>
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      <video:description>RJDM partnered with Cambridge Cognition to create a series of animations designed to communicate complex clinical and scientific information to healthcare professionals, researchers and the global media. The Prevalence of Dementia animation formed part of a wider campaign promoting the CANTAB mobile platform and helping raise awareness of the growing impact of dementia worldwide.</video:description>
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      <video:description>RJDM partnered with Essex County Council and the Essex Partnership to create a concise public information animation introducing the Essex Data Programme. The project was designed to communicate key objectives, benefits and strategic goals in a simple, engaging format that could be easily understood by a broad audience.</video:description>
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      <video:description>RJDM partnered with Centro, now part of Transport for West Midlands, to create an engaging animation promoting the benefits of cycling as part of a wider public awareness campaign. The project aimed to encourage more people to consider cycling as a practical, healthy and sustainable way to travel across the West Midlands.</video:description>
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      <video:description>Commissioned by Smoking Pony as part of Hyundai&apos;s Life With Hyundai campaign, RJDM created a heartfelt 2D animated film exploring the relationship between a family and their Hyundai vehicle across multiple generations. The animation used storytelling and emotion to position the car not simply as a product, but as a companion through life&apos;s most important moments.</video:description>
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      <video:description>RJDM collaborated with The Edge Picture Company to create a playful mixed-media animation exploring a simple but powerful idea: if you want different results, you need to do something different. Combining live-action footage, hand-drawn illustration and animation, the film encouraged audiences to rethink traditional ways of working and embrace fresh perspectives.</video:description>
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      <video:description>Working with PUKKA Films and Thomson Holidays, we created a stylised animation for a cruise promotion campaign, delivering a high-end visual piece that matched the look and feel of Thomson&apos;s wider advertising while meeting a fast-turnaround production schedule.</video:description>
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      <video:description>RJDM has proudly supported the award-winning RAIN (Resilience and Innovation Northants) programme through the creation of multiple animations, films and communication assets. Working alongside West Northamptonshire Council and project partners, we helped communicate complex flood resilience initiatives in a way that was clear, engaging and accessible to communities, stakeholders and decision-makers.</video:description>
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      <video:description>SARIO in a nutshell is an AI-powered knowledge and support platform built by RJDM for Pulsario, designed to help users understand, navigate, troubleshoot, and learn the Pulsario ecosystem more efficiently. Using AI technology, SARIO transforms thousands of pieces of company knowledge, including training videos, technical documentation, onboarding processes, support information, meeting transcripts, and user manuals, into an intelligent, searchable experience. Rather than searching through folders, PDFs, or relying on the core team for repeated support questions, users can simply ask SARIO questions naturally and receive instant answers, guidance, supporting documentation, and relevant media.</video:description>
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      <video:title>The Numpties</video:title>
      <video:description>Public safety animation series with Northamptonshire County Council, Cute critters meet an untimely demise.</video:description>
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      <video:description>Working with The Edge Picture Company, RJDM created an award-winning mixed-media animation designed to communicate the environmental and practical benefits of aluminium recycling. Combining animation, design and visual storytelling, the film turned a sustainability message into something engaging and memorable. The project went on to win Bronze for Best Graphics, Animation and Special Effects at the 2009 IVCA Awards.</video:description>
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      <video:description>RJDM supported Jaguar Land Rover&apos;s Global Apprentice Programme with a connected suite of creative and digital communications spanning animation, film, print, web and social media. Rather than treating each item as a standalone asset, we created a flexible visual system that could communicate consistently across channels, audiences and international markets while remaining firmly within the Jaguar Land Rover brand.</video:description>
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      <video:description>RJDM partnered with Cambridge Cognition to create a series of animations designed to communicate complex clinical and scientific information to healthcare professionals, researchers and the global media. The Prevalence of Dementia animation formed part of a wider campaign promoting the CANTAB mobile platform and helping raise awareness of the growing impact of dementia worldwide.</video:description>
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    <loc>https://rjdm.com/work/tom-jones-music-video-give-a-little-love</loc>
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      <video:title>Tom Jones Music Video &quot;Give a Little Love&quot;</video:title>
      <video:description>Working in conjunction with Pulse Films and directors Emma &amp; Del, RJDM animated and produced the official music video for Sir Tom Jones&apos; &quot;Give a Little Love&quot;. Inspired by classic black-and-white cartoons of the 1930s and 40s, the film transformed Tom Jones into a stylised animated character. Ricky O&apos;Donnell served as Animation Director, with the RJDM team bringing the character and world to life.</video:description>
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  <url>
    <loc>https://rjdm.com/work/kinect-disneyland-adventures-frontier-developments</loc>
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      <video:title>Kinect Disneyland Adventures | Frontier Developments</video:title>
      <video:description>Frontier Developments commissioned RJDM to support the creation of cinematic animation for Kinect Disneyland Adventures on Xbox 360. Working with a major entertainment property involving Frontier, Microsoft and Disney, our team produced cinematic sequences across Finding Nemo, Peter Pan, Alice in Wonderland, Jungle Cruise and Splash Mountain, delivering high-quality animation against demanding production schedules.</video:description>
      <video:player_loc>https://player.vimeo.com/video/35016869?title=0&amp;byline=0&amp;portrait=0&amp;dnt=1</video:player_loc>
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  </url>
  <url>
    <loc>https://rjdm.com/work/top-gear-live-bbc</loc>
    <video:video>
      <video:thumbnail_loc>https://rjdm.com/api/storage/objects/media/2fb44b07-68d3-42b5-959b-6530ba0d9527</video:thumbnail_loc>
      <video:title>Top Gear Live | BBC</video:title>
      <video:description>We were commissioned to produce a number of stylised 2D animations to be shown as part of the Top Gear live tour. These show the Stig in action and blend in with the live action on the tour. Very cool if we do say so ourselves! We&apos;ve edited all 3 animations together for your viewing pleasure above</video:description>
      <video:player_loc>https://player.vimeo.com/video/84859574?title=0&amp;byline=0&amp;portrait=0&amp;dnt=1</video:player_loc>
    </video:video>
  </url>
  <url>
    <loc>https://rjdm.com/work/essex-county-council</loc>
    <video:video>
      <video:thumbnail_loc>https://rjdm.com/api/storage/objects/media/95615b87-e9d0-4422-96de-a1c978d65e62</video:thumbnail_loc>
      <video:title>Essex County Council</video:title>
      <video:description>RJDM partnered with Essex County Council and the Essex Partnership to create a concise public information animation introducing the Essex Data Programme. The project was designed to communicate key objectives, benefits and strategic goals in a simple, engaging format that could be easily understood by a broad audience.</video:description>
      <video:player_loc>https://player.vimeo.com/video/226871873?title=0&amp;byline=0&amp;portrait=0&amp;dnt=1</video:player_loc>
    </video:video>
  </url>
  <url>
    <loc>https://rjdm.com/work/centro-cycling-network-west-midlands</loc>
    <video:video>
      <video:thumbnail_loc>https://rjdm.com/api/storage/objects/media/b79c77b3-0137-47e0-97c6-9d4f6ab0c58c</video:thumbnail_loc>
      <video:title>Centro Cycling - Network West Midlands</video:title>
      <video:description>RJDM partnered with Centro, now part of Transport for West Midlands, to create an engaging animation promoting the benefits of cycling as part of a wider public awareness campaign. The project aimed to encourage more people to consider cycling as a practical, healthy and sustainable way to travel across the West Midlands.</video:description>
      <video:player_loc>https://player.vimeo.com/video/45012990?title=0&amp;byline=0&amp;portrait=0&amp;dnt=1</video:player_loc>
    </video:video>
  </url>
  <url>
    <loc>https://rjdm.com/work/life-with-hyundai-smoking-pony</loc>
    <video:video>
      <video:thumbnail_loc>https://rjdm.com/api/storage/objects/media/b062d587-493e-49dc-b824-f378676f02c0</video:thumbnail_loc>
      <video:title>Life With Hyundai | Smoking Pony</video:title>
      <video:description>Commissioned by Smoking Pony as part of Hyundai&apos;s Life With Hyundai campaign, RJDM created a heartfelt 2D animated film exploring the relationship between a family and their Hyundai vehicle across multiple generations. The animation used storytelling and emotion to position the car not simply as a product, but as a companion through life&apos;s most important moments.</video:description>
      <video:player_loc>https://player.vimeo.com/video/45015339?title=0&amp;byline=0&amp;portrait=0&amp;dnt=1</video:player_loc>
    </video:video>
  </url>
  <url>
    <loc>https://rjdm.com/work/do-something-different</loc>
    <video:video>
      <video:thumbnail_loc>https://rjdm.com/api/storage/objects/media/e4cfdc73-c9da-42e4-bd54-b26e5afc203c</video:thumbnail_loc>
      <video:title>Do Something Different</video:title>
      <video:description>RJDM collaborated with The Edge Picture Company to create a playful mixed-media animation exploring a simple but powerful idea: if you want different results, you need to do something different. Combining live-action footage, hand-drawn illustration and animation, the film encouraged audiences to rethink traditional ways of working and embrace fresh perspectives.</video:description>
      <video:player_loc>https://player.vimeo.com/video/34945030?title=0&amp;byline=0&amp;portrait=0&amp;dnt=1</video:player_loc>
    </video:video>
  </url>
  <url>
    <loc>https://rjdm.com/work/what-is-oil</loc>
    <video:video>
      <video:thumbnail_loc>https://rjdm.com/api/storage/objects/media/759b9ef0-5817-461e-832d-5b0610067b6d</video:thumbnail_loc>
      <video:title>What is Oil?</video:title>
      <video:description>We created a series of seven training animations for Quantum Oil and Castrol, helping customer service teams understand oil production, product differences and how to recommend the right oil with confidence.</video:description>
      <video:player_loc>https://player.vimeo.com/video/48450241?title=0&amp;byline=0&amp;portrait=0&amp;dnt=1</video:player_loc>
    </video:video>
  </url>
  <url>
    <loc>https://rjdm.com/work/understanding-oil</loc>
    <video:video>
      <video:thumbnail_loc>https://rjdm.com/api/storage/objects/media/43cacdc3-605d-48f4-a388-7dd28b4ab4bb</video:thumbnail_loc>
      <video:title>Understanding Oil</video:title>
      <video:description>Building on the success of the Quantum Oil series, we recreated seven training animations in 3D for Castrol, helping teams understand oil production and product knowledge. The multilingual programme has since been translated into 21 languages worldwide.</video:description>
      <video:player_loc>https://player.vimeo.com/video/86311260?title=0&amp;byline=0&amp;portrait=0&amp;dnt=1</video:player_loc>
    </video:video>
  </url>
  <url>
    <loc>https://rjdm.com/work/thomson-holidays-cruise-promotion</loc>
    <video:video>
      <video:thumbnail_loc>https://rjdm.com/api/storage/objects/media/84e85c37-4cba-45b4-9d57-64c4a374b726</video:thumbnail_loc>
      <video:title>Thomson Holidays Cruise Promotion</video:title>
      <video:description>Working with PUKKA Films and Thomson Holidays, we created a stylised animation for a cruise promotion campaign, delivering a high-end visual piece that matched the look and feel of Thomson&apos;s wider advertising while meeting a fast-turnaround production schedule.</video:description>
      <video:player_loc>https://player.vimeo.com/video/32445334?title=0&amp;byline=0&amp;portrait=0&amp;dnt=1</video:player_loc>
    </video:video>
  </url>
  <url>
    <loc>https://rjdm.com/work/food-dudes-nursery-programme</loc>
    <video:video>
      <video:thumbnail_loc>https://rjdm.com/api/storage/objects/media/48fdb630-9114-45af-bdb4-d92a53e6560e</video:thumbnail_loc>
      <video:title>Food Dudes Nursery Programme</video:title>
      <video:description>Commissioned by Food Dudes Health Ltd &amp; Bangor University, we created a mixed-media episode for nursery children, combining live action, motion capture and 3D animation to encourage healthy eating habits from an early age.</video:description>
      <video:player_loc>https://player.vimeo.com/video/49231469?title=0&amp;byline=0&amp;portrait=0&amp;dnt=1</video:player_loc>
    </video:video>
  </url>
  <url>
    <loc>https://rjdm.com/work/food-dudes-episodes</loc>
    <video:video>
      <video:thumbnail_loc>https://rjdm.com/api/storage/objects/media/78ca9c7d-6971-4d82-be4a-32f3e3c63fe1</video:thumbnail_loc>
      <video:title>Food Dudes Episodes</video:title>
      <video:description>Working closely with Food Dudes Health Ltd &amp; Bangor University, we produced five animated live action episodes and developed the supporting technology platform, helping bring healthy eating messages to children through engaging storytelling, characters and digital experiences.</video:description>
      <video:player_loc>https://player.vimeo.com/video/72492059?title=0&amp;byline=0&amp;portrait=0&amp;dnt=1</video:player_loc>
    </video:video>
  </url>
  <url>
    <loc>https://rjdm.com/work/office-mayhem</loc>
    <video:video>
      <video:thumbnail_loc>https://rjdm.com/api/storage/objects/media/f3eb7975-d426-4abc-8034-15aed08ffdc1</video:thumbnail_loc>
      <video:title>Office Mayhem</video:title>
      <video:description>A humorous animated campaign created for First Class Business Solutions, showing how everyday office tasks can quickly descend into chaos without the right document management systems and processes in place.</video:description>
      <video:player_loc>https://player.vimeo.com/video/66646756?title=0&amp;byline=0&amp;portrait=0&amp;dnt=1</video:player_loc>
    </video:video>
  </url>
</urlset>
